Mediaplanet Launches New Campaign “Home Improvement & Security”

As 2019 approaches, the opportunity to start fresh and make changes in the New Year begins with the home. Launching today, Mediaplanet’s “Home Improvement & Security” campaign offers insights and tips for homeowners looking to take on major renovations, redesign their living spaces, and protect their homes to live in comfort and safety.


The recent surge in home equity – with homeowners seeing an average increase of $16,200 nationally – is causing more people to invest more in their homes rather than buying new ones. It can be difficult to know the extent to which renovations contribute to the resale value and are environmentally friendly. However, industry research has brought to light which projects are affordable and functional, from seemingly minor changes in a color scheme to major investments like installing new flooring.

The print component of “Home Improvement & Security” is distributed within today’s edition of USA Today in New York, Seattle, Chicago, Los Angeles, Las Vegas, Washington DC, and Baltimore markets, with a circulation of 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit:

Within the campaign, sustainable building experts Greenhome Solutions discuss the advantages of different types of flooring, delving into the benefits of cork floors as an alternative to vinyl. “Cork’s natural flexibility allows it to adapt to pressure, increasing the lifespan of the floor, providing durability and walking comfort. And because it’s a natural insulator, it can actually help to reduce energy costs and muffle sound,” says Erin Reith of GHS. “A 100% natural raw material, cork is harvested without cutting or damaging the cork oak trees.”

This campaign features industry leaders hailing from the National Association of the Remodeling Industry, Queer Eye’s Bobby Berk, the US Green Building Council, the National Association of Homebuilders, GHS and more.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

Press contact:
Rebecca Levine

Four Leaf Properties, owner/operator and third-party management service provider for manufactured home communities, announces the acquisition of 5 communities in Michigan, growing the portfolio by 1100 sites.

Sprawling across central and northern Michigan, acquired properties include Sylvan Crossings in Chelsea, Tanglewood Village in Brownstown, River Ridge in Saline, Charlevoix Estates in Charlevoix, and Andover in Grass Lake.

“We’re excited to provide high-quality affordable housing in a variety of Michigan markets. While diverse, our markets are all defined by growing demand for new housing options. Factory-built housing, which now represents more than 50% of US housing starts, is a perfect solution for growing families as well as seniors looking to downsize or living on a fixed income,” said Mike Callaghan, Managing Partner of Four Leaf Properties. “We invest in new homes and offer in-house and other financing options to help folks take part in the American dream of homeownership. We view our approach to community ownership and management as unique in that we define our business as a ‘service’ business. Four Leaf Properties delivers our FLPlife resident lifestyle experience providing perks, amenities, and services that make living in our communities awesome.”

Four Leaf Properties continues to seek community investment opportunities in the Midwest and other strategic geographies.

“Quality community owner/operators that put the resident at the center of their strategy will strengthen the industry, making way for evolving models for factory-built housing,” stated Mr. Callaghan. “We’re putting ourselves on the forefront of that movement.”

Four Leaf Properties, founded in 2009, is a growing owner/operator and third-party management service provider for manufactured home communities. Committed to reinvestment, Four Leaf Properties works every day to improve and grow safe, professionally managed communities. Investments in amenities, community events, and everyday management create an environment where residents can put down roots. Four Leaf Properties also offers affordable home ownership with energy-efficient, modern floorplans and luxury finishes. To learn more, visit


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